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This is the inside of a consumer direct mail piece; the outside featured the mailing address, as well as a picture of a stubby bottle. Inside is a bit of Red Cap and stubby history, as well as information about the in-pack promotion we designed. The right panel features coupons for a discount on Red Cap and a promotional glass offer. This piece posed more of a challenge; all the other pieces have straight corners. I had to forgo the 'logos in the corners' rule for this one, since it looked too awkward. Besides, the tops of the bottles couldn't be used for much else anyway.
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