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This is the inside of a consumer direct mail piece; the outside featured the mailing address, as well as a picture of a longneck bottle. Inside is a bit of Red Cap history (the stubby history was deleted from this version), as well as information about the in-pack promotion we designed. The right panel features coupons for a discount on Red Cap and a promotional glass offer. Originally, I had planned for this piece to be in the shape of a longneck bottle, but the long neck and narrower body made it too impractical to use, so I decided to go for a plain rectangular shape instead.
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