Paul Detzler
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Red Cap > Alternate Billboard (Longneck Campaign)

This is an alternate version of the longneck billboard (see the sidebar for the original), which shows the Red Cap of old with the Red Cap of today (in a longneck bottle). All of the elements of the other pieces are here: the red border, the Brick logo, and the Red Cap cap. Though the original wasn't very cluttered, it did seem to be lacking something. So, under the advice of one of my instructors, I created this alternate version of the ad.

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