I was commissioned through a friend to create a logo for a financial services company based out of Waterloo, Ontario. I decided to go with the theme of guidance and direction for the logo, and used pictures of actual compasses as a basis to create the illustration. I decided to use a red keyline between the Guidance and Financial Services text in order to attract more attention. Though only commissioned to design a logo, I also came up with two potential business card designs featuring the logo.

Though the client decided to use another design, I was thoroughly pleased with the way this design came out, and decided to include it in my portfolio regardless.