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A simple, clean design, and a far cry from what the client had used prior. The previous design was barely legible; motion blurs everywhere. It didn't seem to connote the image of the company; I perceived the company as something more upscale, and set about creating a logo to match. I wanted to indicate motion without using motion blurs, so a subtle arrow was used in the 'O' of 'GO'. In addition, the green '2' was used to help separate the words and make the logo 'pop' more than a simple monochrome logo would. Another design concern was making sure the logo would scale down well, for use on business cards and the like. After feedback from the client, this design was chosen from various other designs that carried a similar motif.
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