Defined as needs that are learned through personal contact with the social environment. The three most important needs from the organizational perspective are:
Individual responsibility, Challenging goals, Quick Performance feedback
1. Taking moderate risks by pursuing goals that are difficult but not impossible
2. Needing immediate feedback on performance and goal progress.
3. Finding task activities and accomplishments to be intrinsically rewarding, regardless of the financial or economic rewards.
4. Defining work in terms of approaching success instead of avoiding failure.
5. Being totally task absorbed until the job is done
Good Interpersonal relationships, Opportunities to improve communication.
Desire to have
and maintain a strong social support system, give and receive affection.
1.
Reacting positively to work experiences, which enhance belongingness,
social involvement and group morale.
2.
Emphasizing that all member of a work group be included in events which
may affect the morale and cohesion of the group
3. Solving or confronting interpersonal conflicts, which threaten esprite
de corps.
4. Emphasizing the importance of social rewards such as recognition, praise and public acclaim.
5. Reacting positively to social rewards which are made contingent on excellent performance.
Control of others, frequent attention by others Recognition through promotion.
Influencing others and searching for opportunities to gain influence and control.
Tends to achieve his personal goals at
work through the process of raising the self-esteem of subordinates and
collegues.
Manager finds many
opportunities to send the message he has confidence in his subordinates.
Try to dominate and rule simply because they feel more self-confident when they intimidate others.