Module01a

Competitive Strategy

Competitive Strategy Home Page

Module 1 Analyzing the Environment

1.1 Introduction

1.2 Industries and Life Cycle

1.2.1 Critical Turning Point

1.2.2 Stages of Life Cycle

1.3 Five Forces Framework

1.31. Force 1: Threat of Entry

1.3.2Force 2: Intensity Rivalry

1.3.3 Force 3: Bargain power of Buyer

1.3.4 Force 4: Bargain power of Suppliers

1.3.5 Force 5: Pressure from Substitution

1.4 Game Theory Perspective

1.4.1 Prisoners’ Dilemma

1.4.2 Strategic Moves

Module 2 Strategies for Competitive Advantage

2.1 Introduction

2.2 Generic Strategies

2.3 The Value Chain

2.4 Cost Leadership

2.5 Differentiation

2.5.1 The Sources of Differentiation

2.5.2 Signaling Quality: The Market for Lemons

2.5.3 Steps in Differentiation

2.7 The Dangers of Hybrid Strategies

Module 3 The Evolution of Competitive Advantage

3.1 Introduction

3.2 The Innovation Process

3.3 The Characteristics of the Innovation Process

3.4 Why Innovation can be squeezed off the Firm’s Agenda (9 Hurdles)

3.5.1 Some solution to the Innovation process

Module 4 Vertical Links and Moves

4.1 Introduction

4.2 Defining Vertical Relations

4.3 Trends in Vertical Relations

4.4 What Vertical Integration is not

4.5 The Cost of Markets

4.5.1 The Invisible Hand and Some Problems

4.5.2 Visible Relations and the Market

4.6 The Costs of Vertical Integration

4.7 Choice of Strategy

4.8 The Varieties of Vertical Relations

Module 5 Horizontal Links and Moves

5.1 Introduction

5.1.1 Major Points Here

5.2 The Diversification Game

5.2.1 Horizontal directions in the Diversification Game

5.2.2 Preferred Moves in the Diversification Game

5.2.3 Methods of Expansion in the Diversification Game

5.3 Why Diversify

5.3.1 Market Power

5.3.3 User Gains

5.3.4 Internal Markets

5.3.6 Risk on Uncertainty

5.4 Forms of Diversification

Module 6 International Strategy

6.1 The Diversification Game Goes International

6.2 The Question of International Competitiveness

6.3 Porter’s Diamond Framework

6.4 Using the Diamond Framework

6.4.1 Identifying and Using a Diamond

6.4.2 Diamond in Action

6.5 Framing Company Strategy

6.6 Competing in International Markets

6.7 Competing Abroad: The Principles

6.8 Globalization Versus Localization

Module 7 Making the Moves

7.1 Example of a Combination

7.2 Evidence on the Performance of Combinations

7.3 Adding Value from Combination

7.4 Why do Mergers and Acquisitions Perform so badly

7.4.1 Why the Gains from Mergers or Acquisition May be so Disappointing

7.4.2 Why Do Acquirers Do Even worse than Those being Acquired.

7.5 Co-operative Activity